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A Review on Persuasive Technology (PT) Strategy in Awareness Study


  • Faculty of Information and Communication Technology, University Technical Malaysia Melaka (UTeM), Malaysia
  • School of Multimedia Technology and Communication, University Utara Malaysia (UUM), Malaysia


Objectives: This paper reviews empirical research on persuasive technology with the following aims to (i) to examine the result of the 25 persuasive technology studies related to awareness as the intended outcome, (ii) to explore the strategy used in creating awareness to users and (iii) to identify the persuasive strategies used and (iv) investigates the domain of studies selected. Methods/Statistical analysis: This study employs two activities which are literature review and systematic review. Accordingly, 25 related models were compared and systematically analyzed. Findings: Result from the reviews indicates that persuasive technology has the ability to increase user awareness toward certain context or issues. Most of the studies show that the computer role as a media and social actor gives more impact to increase awareness compared to the computer role as a tool. In terms of persuasive strategy used, it shows that suggestion, cause and effect, and attractiveness are the most used strategies implemented in the applications. Application/Improvements: This study suggests that understanding the appropriate persuasive strategy is important in helping researchers developing an effective applications towards the intended outcome.


Awareness Study, Persuasive Technology.

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