Total views : 231

Virtual Personality: A Search for New Identity


  • Lomonosov Moscow State University, Faculty of Sociology, Moscow, Russian Federation


Background/Objectives: The study is aimed at analyzing the phenomenon of virtual personality being of current concern in the context of the information revolution in the new century, its distinctive features and characteristics. Methods: The authors use the methods of theoretical research (including methods of analysis of documents, relevant scientific literature, monitoring online media). To get the most relevant and useful scientific information, the above methods were applied comprehensively. Findings: The analysis of recent developmental trends in the community showed an increase in new forms of social interaction within the virtual communication on the Internet. It was found that the transfer of communication in the virtual environment, the communicant’s immersion in a variety of network communities, forming in the global information space, creates a problem with the allocation of a virtual personality carrier. Alongside with this, the boundaries between the real and the unreal are being blurred, which in turn leads to the problem of self-identification and identification of an individual in the new social and cultural reality, the construction of identity. The article analyzes the peculiarities of the process of finding a new identity in the information environment and carries out systemic understanding of the status of the personality in the cyberspace. Different approaches to defining a new communication environment and the factors influencing its development are compared in the article. The authors have analyzed the main modes of virtual personality, distinguished by various researchers and their semantic content. The most relevant problem areas for the researchers involved in the study of virtual personality have been identified. In the course of theoretical and sociological analysis the key characteristics of virtual personality and the conditions of its emergence and existence on the Internet were considered. Applications/Improvements: The obtained results allow clarifying further the definition of ‘virtual personality’ and form a single, holistic understanding of this phenomenon, implementing its multivariate analysis and considering the results of human activities on the Internet in isolation from their creator


Cyberspace, Representation, Identity, Information and Communications Technologies, Information, Virtual Community, Virtual Personality.

Full Text:

 |  (PDF views: 350)


  • Bell D. An introduction to cybercultures. London - New York: Routledge; 2001
  • Bauman Z. Liquid Modernity. Polity; 2000.
  • Giddens A. Runaway world: How globalization is reshaping our lives. Moscow: Ves Mir Publishing House; 2004.
  • Castells M. The rise of the network society, The Information Age: Economy, society and culture, Vol. I. 2nd ed. Cambridge, MA; Oxford, UK: Blackwell; 2000.
  • Castells M. The power of identity, the information age: Economy, society and culture. Transl from English. Moscow: HSE Press; 2000.
  • Martin WJ. The Information Society. London: Aslib; 1988.
  • Mamedov AK, Yakushina OI. Theoretical approaches to identity in contemporary social science (review) Bulletin of the Moscow University. Series 18. Sociology and Politology. 2015; 1:43–59.
  • Toffler A. Future shock. Transl from English. St Petersburg: Lan; 1997.
  • Turkle S. Life on the Screen: Identity in the Age of the Internet. London: Phoenix; 1996.
  • Cherny L. Conversation and community: Chat in a virtual world. CSLI lecture notes. Stanford, Calif: CSLI Publications; 1999.
  • Cheung C. A home on the web: Presentations of self on personal homepages. Web Studies: Rewiring Media: Rewiring Media Studies for the Digital Age. D. Guantlett, editor. London: Edward Arnold; 2000. p. 43–51.
  • Donath JS. Identity and deception in the virtual community. Communities in cyberspace, edited by M. A. Smith and P. Kollock. London; New York: Routledge; 1999. 2016. Available from:
  • Gorny ЕA. Ontology of the virtual personality. Existence and Language: Collected articles of the Proceedings of the International Conference. Novosibirsk: Novosibirsk Institute of Economics, Psychology and Law (Novosibirsk Classical Institute); Novosibirsk Book Publisher; 2004. p. 78–88.
  • Riva G, Davide F. Communications through virtual technologies: Identity, community and technology in the communication age. Amsterdam; Washington, DC: IOS Press; 2001.
  • Kroker A, Weinstein M. Data trash: The theory of virtual class. Montreal: New World Perspectives; 1994.
  • Kolko BE, Nakamura L, Rodman G. Race in cyberspace. London: Routledge; 1999.
  • Spengemann WC. The forms of autobiography: Episodes in the history of a literary genre. New Haven and London: Yale University Press; 1980.
  • Harcourt W. Women@Internet: Creating new cultures in cyberspace. London - New York: Zed Books; 1999.
  • Wolmark J. Cybersexualities: A reader on feminist theory, cyborgs and cyberspace. Edinburgh: Edinburgh University Press; 1999.
  • Standage T. The Victorian Internet: The remarkable story of the telegraph and the 19th century’s on-line pioneers. 2nd ed. New York: Bloomsbury USA; 2014.
  • Powazek DM. Design for community: The art of connecting real people in virtual places. Indianapolis, Ind: New Riders; 2002.
  • O'Farrell MA, Vallone L. Virtual gender: Fantasies of subjectivity and embodiment. Ann Arbor: University of Michigan Press; 1999.
  • Green E, Adam A. Virtual gender: Technology, consumption and identity. New York: Routledge; 2001.
  • Branwyn, G. Compu-sex: Erotica for cybernauts. Bell D, Kennedy B M. editors. The Cybercultures Reader. London: Routledge; 2000.
  • Faust G. First Part. Translated by A. S. Kline, CreateSpace Independent Publishing Platform; 2015.
  • Chekhov AP. The man in a case. 2016. Available from:
  • Kobo Abe. The Box Man. Vintage; 2001.
  • Azimov II, Robot. Harper Voyager; 2013.
  • Sinha I. The Cybergypsies: A True Tale of Lust, War and Betrayal on the Electronic Frontier. Viking; 1st ed. 1999.
  • Frei M. A book for those like me. St Petersburg: Amfora; 2002.
  • Network fiction-philosophical and cultural-educational project “Robot Sergei Datsuk”. 2016. Available from:
  • Yuriev O. New Golem or the War of old men and children. Ural Magazine; 2002. p. 8–9.
  • Nasimi I. Selected lyrics in 2 vols. Baku: Azerneshr Publisher; 1973.
  • Mi KY, Hye KJ, Hak LK, Kyeong BY. Development of virtual reality-based edutainment contents for children’s english education. IJST. 2016; 9(26). DOI: 10.17485/ijst/2016/v9i26/97411.
  • Kim JH, Kim JG, Lee KH. A study on utilization plan for affordance theory-based virtual reality contents. IJST. 2016; 9(24). DOI: 10.17485/ijst/2016/v9i24/96156.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.