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Generation Z Students’ Talent Management: Unveiling Talents of Student CEOs in Creating Student Superstars


  • Student Superstars, Anna Nagar West, Chennai - 600101, Tamilnadu, India


Objectives: Dream of each child is precious and it is important to keep them safe. The research is an initiative to start a department in colleges for managing talents of generation Z students in order to achieve their non academic career ambitions. Method: Talent Management Objectives such as Talent Identification, Talent Development and Process Intervention have been mapped against Students’ Talent Management Objectives such as Creating brand, Establishing Brand and Sustaining Brand. Data were collected through questionnaires based on stratified random sampling method. Findings: Students are not much dependent on their university programme for their ambition. If they get support from parents and teachers, they can become successful student entrepreneurs. It will be inevitable to start such department in future. Improvement: Talent management departments for Students, Incubators, CEO schools, Student Clubs, WhatsApp groups for entrepreneurs should be started to promote entrepreneurship for the generation Z students. Having an ecosystem which supports students to achieve career objectives would surely help students to become entrepreneurs in their campus life.


Student CEO, Student Entrepreneurs, Student Research, Student Superstars, Students’ Talent Management, Talent Management Department.

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