Total views : 199

Application of Analytical Hierarchy Process in Deduction on the Relative Importance and the Priority of Dental Hospital

Affiliations

  • Department of Dental Hygiene, Seonam University, 336-922, Korea
  • Department of International Trade, Ducksung Women’s University, 01369, Korea
  • Department of Health Service Administration, Seonam University, 336-922, Korea
  • Department of Dental Hygiene, Sunmoon University, 31460, Korea

Abstract


Objectives: In this study, based on research on patient satisfaction of existing dental care services, to create a hierarchical structure to gradually less critical lower level of problem from the top level (target), relative of each element in the hierarchy using pair wise comparison matrix, AHP (Analytic Hierarchy Process) method to determine the importance. Methods/Statistical Analysis: This study used modified questionnaires in Kim’s study to complement for purpose of the present study. It was selected as 4 major factors; Convenience of using procedures, facility and the environment, image of medical staff, image of employee owing to be adapted to study. Then, it was selected to the 16 types in subscales. Findings: ‘Reliability of doctor’, ‘Sanitary condition’, ‘Newest dental equipment’, ‘Communication skill’. So that, Male’s most importance factor of select dental hospital is ‘Reliability of doctor’ which means the doctor can give faith to listen well the patient’s story or doctor’s well-known experience or educational status. And then it places a great importance on ‘Specialty of treatment’, ‘Sanitary condition’. In female group, it showed that ‘Accessibility’, ‘Appropriacy of treatment bill’, ‘Communication skill’, ‘Specialty of treatment’, ‘Reliability of doctor’ are distinct from male group, In female group rates ‘Accessibility’ factor high, in sequence Appropriacy of treatment bill’. On the other hand, they rates ‘Decent appearance of staff’ and ‘Interior’, ‘Parking facilities’ factors relatively low. Improvements/Applications: It was possible to know that ‘Reliability of doctor’ on part of ‘Image of medical staff’, ‘Specialty of treatment’, ‘Communication skill’, ‘Accessibility’ were important factors to improve the competitiveness of dental hospital and it is considered to be ongoing effort to be able to provide an environment that can improve the patient satisfaction enhancing management improvement and competitiveness of hospitals, improve the quality of care in gradually intensified competition on medical market.

Keywords

AHP, Awareness, Dental Hospital, Image, Relative Importance.

Full Text:

 |  (PDF views: 163)

References


  • Kang MJ, Jung KT, Shine EK. A analysis on relative importance of brand Iimage eEvaluation factor of Network Dental Clinic with AHP. Korea Journal of Business Administration. 2012; 25(2): 655–73.
  • Kim CS, Yoon YJ, Lee KS.Original Article: Related factors to satisfaction of patients visiting dental hospital and clinics. Journal of Korea Society of Dental Hygiene. 2013;13(3): 411–18.
  • Bea EY. Application of AHP model to measure customers' and employees' perception on the relative importance of hospital service quality factors in Korea [Master’s thesis]. Graduate School of Public Health:Inje University; 2015.
  • Park S H, Gwon HJ, You YY. A study on the characteristics of quality elements of consulting service (using AHP Model). Indian Journal of Science and Technology. 2016; 9(26): 1–7.
  • Kim SK, Young HJ, Lee KH. An effect of medical service of the dental hygienist upon patients' satisfaction and the intention of hospital revisit. Journal of Korean Society of Dental Hygiene. 2012; 12(6): 1165–72.
  • Lee YK. The Impact of customers' perceived prosocial behaviors of customer-contact employees on the evaluation of service quality, customer satisfaction, and customer voluntary performance. Korea Marketing Review. 2001; 16(3): 105–25.
  • Kim MK. Determinants of patient satisfaction by utilizing purpose of a University Hospital Dental Clinic [Masters thesis]. Graduate School of Public Health: Inje University; 2006.
  • Song KB, Jegal KS, Jeong SH, Jang HJ. Analysis and survey of dental treatment satisfaction among dental patients in Kyungpook National University Hospital. Journal of Korean Academy of Oral Health. 1999; 23 (2): 127–38.
  • Yun KO, Kim JS, Kim SH. Satisfaction of the aged with their dental treatments and consideration of the necessity for dental hygienic education about the aged. Journal of Korea Society of Dental Hygiene. 2010; 10(4): 765–75.
  • Moon WH, Park HS. Reuse intention associated with the selection factors and satisfaction: focused on Spine Specialty Hospitals in Korea. Indian Journal of Science and Technology. 2015; 8(26): 1–7.
  • Kim JH. An analysis on the priority of selection properties at chain coffee shops using AHP. Journal of Tourism Management Research. 2013; 17(4): 123–39.
  • Kim MA. A study on the out-patients' satisfaction of denta ltreatment at a University Hospital [Master’s thesis]. Department of Environmental Health Graduate. School of Environmental Studies: Yeungnam University; 2002.
  • Kim EO, Jo SY. The relationship among motives for the selection of a hospital, satisfaction with services in a hospital and the revisit intention of outpatients. Clinic Nursing Research. 2004; (1): 145–59.
  • Lee KJ. On the determination of outpatient's revisit using data mining. Health Policy and Management. 2003; 13(3): 21–34.
  • Jung SW, Seo YJ, Lee HJ, Lee KJ. Determinants of patient satisfaction and intent to revisit at National University Hospitals in Korea. Journal of Korean Hospital Management. 2005; 10(2): 1–25.
  • Kim JS. The effects of the quality of dental care service by factors on the patient satisfaction and service value. Journal of Korean Society of Dental Hygiene. 2006; 6(1); 25–35.
  • Seong JM, Moon YM. According to the dental hygienists care services of patient satisfaction. Journal of Korean Society of Dental Hygiene. 2011; 11(5); 741–47.
  • Lee KY. Factors Affecting the satisfaction level of orthodontic patients with dental service. Journal of Korean Society of Dental Hygiene. 2009; 9(1):1–8.

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.