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Corporate Social Responsibility and Consumer Rights Awareness: A Research Agenda

Affiliations

  • Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia
  • Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia Skudai, Johor, Malaysia

Abstract


Objective: This study incorporates the literature on Corporate Social Responsibility and consumerism, with particular emphasis on the issue of consumer rights awareness, and its potential effect on consumers’ reaction towards CSR. Methods/ Statistical Analysis: The paper utilizes a literature review as a basis for the research conclusions, as well as to develop the research framework. Findings: The study highlights suggestions from previous researches, which points to the existence of a historical, as well as contemporary link between increased consumer rights awareness, and adoption of CSR by companies. Specifically, the paper buttresses its arguments with some insights from Nigeria, with particular emphasis on the banking and telecommunications sectors, which are have witnessed increased CSR adoption in the country, due to increased agitations from customers, regarding the need for increased ethical behavior and observance of consumer rights by the companies. Applications/Improvements: The study develops a research model, along with relevant research propositions that could guide future research endeavors aimed at empirically ascertaining the relationship between consumerism and CSR.

Keywords

Consumer Perceptions, Consumerism/Consumer Rights Awareness, Corporate Social Responsibility, Nigeria.

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