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Social Network Applications’ Trend for Future Business Competitive Advantages


  • School of Applied Statistics National Institute of Development Administration Bangkok, Thailand


Objectives: To explore the possible ways to lengthen the life cycle of Social Network Applications used in Thailand,especially in business areas. Methods/Statistical Analysis: The structured interviews are conducted to gather to ideas and factors affecting the use and development of Social Network Applications in Thailand. The questions are developed based on the concepts of product life cycle, technology diffusion, knowledge management, and business strategy. Answers by seven experts in Information Technology area are analyzed using content analysis with investigator triangulation. Findings: The experts mentioned that differentiation concept must be considered to lengthen Social Network Applications’ life cycle. Most applications used predefined tools and functions to develop. Users use only the provided functions or services. No policy, regulations, and funds clearly support developing Social Network Applications which may be used as a competition weapon for business, and for supporting knowledge management activities in Thailand. Application/Improvement: There is no concern about data or information security clearly mentioned. It is very interesting to study more on security of sharing information.


Business Competitive Advantages, Information Technology Life Cycle, Knowledge Management, Social Network Application, Technology Strategies.

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