Total views : 343
Assessing the Factors of E-Trust in E-Transactions based on Analyzing and Designing a New Trust Management TDSET Model
Objective: This study aims to identify, categorize and introduce the influential factors of creating, promoting and maintaining E-Trust in B2C EC )E-Commerce( businesses. The quality and quantity of the factors play a vital role as the index of the degree of trust in an EC business. They can be used by online customers, or other companies, to assist trust creation in all stages of investigating and making decisions on online transactions. Methodology: First of all, the factors affecting the life cycle of E-Trust in EC environment were extracted from related literature. Then, they were assessed, ranked and classified using the opinions and recommendations of professional experts. Their assumptions on the impact of the factors on the E-Trust of online customers were collected from the studied population using a comprehensive poll conducted over online buyers. Findings: Data was analyzed using structural equations model and LISERL. It was revealed that the five studied factors are actually the most important factors affecting the E-Trust in EC businesses. In addition, this study was assessed by a number of EC specialists. Their results agree with those proposed by the studied population. Innovation/ Improvement: This is an innovative study on the E-Trust factors of B2C EC businesses and establishing TDSET Models for managing Online Trust. Administrative organizations of E-Business, which are responsible for regulating, administrating and organizing EC efforts such as B2C, B2B and C2B models, can adopt the results as a new approach for assessing EC businesses from customers’ points of view in order to create trust and assist, accelerate and facilitate the process of making decision on the completion of online transactions.
Analyzing, Assessing, Designing, E-Transaction, E-Trust, Trust Management.
- Najafi I. Evaluation of trust factors in management and commerce fields during electronically carried out transactions. Yerevan: National Agrarian University of Armenia; 2013 Available at: ANAU library [35 N-14].
- Gefen D, Straub DW. Consumer trust in B2C E-Commerce and the importance of social presence: experiments in E-Products and E-Services. Omega. 2004; 32(6):407–24
- Olmedilla D, Rana O, Matthews B, Nejdl W. Security and trust issues in semantic grids. Proceedings of the Dagsthul Seminar Semantic Grid: The Convergence of Technologies; 2005.
- Lee SM, Lee SJ. Consumers' initial trust toward second-hand products in the electronic market. Journal of Computer Information Systems. 2006; 46(2):85–98.
- Wang F, Trust management towards service-oriented applications. Service Oriented Computing and Applications Journal. 2009; 3(1).
- McKnight DH, Chervany NL. Conceptualizing trust: A typology and E-Commerce customer relationships model. Proc of the 34th Hawaii Int Conf on System Sciences; 2001.
- Corritore CL, et al. Measuring online trust of websites: Credibility, perceived ease of use and risk. Proc of Eleventh Americas Conf on Information Systems; Omaha, NE, USA. 2005.
- Turban E, Lee J, King D, Chung HM. Electronic commerce: A managerial perspective. Pretence Hall International Inc; 2005.
- Choi S, Stahl D, Whinston A. The economics of electronic commerce. Indianapolis: Macmillan Technical Publishing; 1997.
- Kahani M, Behkamal B, Akbari MK. Evaluating the quality of B2B applications using B2B AQM model - case study. ISACO portal (in Persian). Third Information and Knowledge Technology conference (IKT2007); Mashad, Iran. 2007 Oct.
- Parsons JJ, Oja D. New Perspectives on Computer Concepts 2011 makes it possible. Creating a fully integrated and interactive teaching and learning environment; 2011. p. 584.
- Bouckaert G, Van de Walle S. Government performance and trust in government. Paper for the Permanent Study Group of Productivity and Quality in the Public Sector. EGPA Annual Conference; Vaasa, Finland. 2001 5–8 Sep.
- Davis JH, Schoorman FD, Mayer RC, Tan HH. The trusted General Manager and business unit performance: Empirical evidence of competitive. Strategic Management Journal. 2000; 21(5):563–76.
- Adams C, Lloyd S. Understanding PKI: Concepts, standards and deployment considerations. Sams; 2002.
- Zimmermann P. PGP (Pretty Good Privacy) User’s Guide. Cambridge: MIT Press; 1994.
- Grandison TWA. Trust Management for Internet Applications. [PhD thesis]. UK: University of London; 2003.
- Mui L, Mohtashemi M, Halberstadt A. A computational model of trust and reputation. Proceedings of the 35th International Conference on System Science; 2002. p. 280–7.
- Whitener EM, Bordet SE, Korsgaard MA, Werner JM. Managers as initiators of trust: An exchange relationship framework for understanding managerial trustworthy behavior. Academy of Management Review. 1998; 23(3):513–30.
- Marsh SP. Formalising trust as a computational concept. [PhD thesis]. University of Stirling; 1994.
- Gujral N, DeAngelis D, Fullam KK, Barber KS. Modelling multi-dimensional trust. Proc of Fifth Int Conf on Autonomous Agents and Multiagent Systems AAMAS-06; Hakodate, Japan. 2006.
- Nielsen M, Krukow K. On the formal modelling of trust in reputation-based systems. Theory is forever, essays dedicated to Arto Salomaa on the occasion of his 70th birthday. Karhumaki, J. et al. editors. Lecture Notes in Computer Science; Springer. 2004.
- Abdul-Rahman A. A framework for decentralised trust reasoning. [PhD thesis]. 2005.
- Cofta P. Distrust. Proc of Eighth Int Conf on E-Commerce ICEC'06; Fredericton, Canada. 2006. p. 250–8.
- Stevens J. Applied multivariate statistics for the social sciences. 4th ed. Mahwah, NJ: Erlbaum; 2002
- Gefen D. E-Commerce: The role of familiarity and trust. Omega. 2000; 28(6):725–37.
- Tenenhaus M, Esposito Vinzi V. PLS regression, PLS path modeling and generalized procrustean analysis: A combined approach for PLS regression, PLS path modeling and generalized multi block analysis. Journal of Chemometrics. 2005; 19:145–53.
- Cerri S. Exploring factor affecting trust and relationship quality in a supply chain context. Journal of Business Studies Quarterly. University Aleksander Xhuvani. Elbasan, Albania. 2012; 4(1):74–90. Available from: http://jbsq.org/wp-content/uploads/2012/09/JBSQ_Sept2012-6.pdf
- Hooman HA. Structural equation modeling with LISREL. Persian Reference; 2008.
- Ghasemi V. Introduction to structural equation modeling. Persian Reference; 2008.
- Pavlou PA, Gefen D. Building effective online market places with institution-based trust. Information Systems Research. 2004; 15(1):37–59.
- Lee JN, Choi B. Effects of initial and ongoing trust in IT outsourcing: A bilateral perspective. Information and Management. 2011; 48(2):96–105.
- Byrne BM. Structural equation modeling with AMOS: Basic concepts, applications and programming. 2nd ed. Taylor and Francis; 2009 Jul.
- Teo TSH, Liu J. Consumer trust in E-Commerce in the United States, Singapore and China. Omega. 2007; 35(1):22–38.
- Ladani T, Movahedinia B, Ajdari NM. Trust-based reputation with the ability to recognize and deal with the incorrect advice using neural network. The 6th Conference of the Community of Iran, Isfahan, Iran Community, Isfahan University. 2009. Available from: http: //www.civilica.com/Paper-ISCC06-ISCC06_028.html
- Trusted Computing Group: TCG TPM specification version 1.2 revision 94. Technical report; TCG 2006.
This work is licensed under a Creative Commons Attribution 3.0 License.