Total views : 397

The Role of Green Manufacturing in Development of Ecologically Conscious Consumer Behavior (ECCB) towards Green Products

Affiliations

  • School of Business, Lovely Professional University, Phagwara - 144411, Punjab, India
  • School of Civil Engineering, Lovely Professional University, Phagwara - 144411, Punjab-144411, India
  • Department of Humanities and Social Sciences, NIT Kurukshetra - 136119, Haryana, India
  • Department of Management, NIT Kurukshetra - 136119, Haryana,, India

Abstract


Background/Objectives: To explore the relationship between green manufacturing dimensions and ecologically conscious consumer behavior in electronics sector moreover to study the difference of demographic variables while exhibiting Ecologically Conscious Consumer Behavior (ECCB) towards purchase. Methods/Analysis: A sample comprised of 342 consumers from north India. Correlation and multiple regression are performed to find the significant relationship between green manufacturing dimensions and ECCB dimensions. Besides, to explore the association between demographic and carrier variables and ECCB while taking decision towards purchasing green electronics products. Findings: Results showed that there is significant relationship between green manufacturing and ECCB. Besides, age, education, income of the respondents are significant factors found across the sample which influence consumers’ ECCB towards purchasing green electronics products. Applications/Improvements: The theoretical and operational implications of the results are discussed in the paper. The study is limited to the perception of electronics product consumers from north India.

Keywords

Consumer Decisions, Ecologically Conscious Consumer Behavior, Green Products

Full Text:

 |  (PDF views: 352)

References


  • Barney J. Firm resources and sustained competitive advantage. Journal of Management. 1991 Jan; 17(1):99–120.
  • Gungor A, Gupta SM. Issues in environmentally conscious manufacturing and product recovery: a survey. Computers & Industrial Engineering, 1999 Oct; 36(4):811–53.
  • Kassaye WW. Green dilemma. Marketing Intelligence & Planning, 2001 Oct; 9(6):444–55.
  • Buttel FH, Flinn WL. Environmental politics: the structuring of panisan and ideological cleavages in mass environmental attitudes. Sociological Quaterly. 1976; 17(4):477–90.
  • Roberts JA. Green consumers in the 1990s: profile and implications for advertising. Journal of business research. 1996 Jul; 36(3):217–31.
  • Jungermann WC, Jungermann CE. Reconsider-executive summary. [Internet]. [Cited 2015 Feb 15]. Available from: http://s3.amazonaws.com/smorgDownloads/clients/vanj/ fall2009/Reconsider.doc.
  • Ray G, Barney JB, Muhanna WA. Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource-based view. Strategic Management Journal. 2004 Jan; 25(1):23–37.
  • Chen TB, Chai LT. Attitude towards environment and green products: Consumers perspective. Management Science and Engineering. 2010 Mar; 4(2):27–39.
  • Chitra K. Search of the green consumers: A perceptual study. Journal of Services Research. 2007 Jan; 7(1):173–91.
  • Martin B, Simintiras AC. The impact of green product lines on the environment: does what they know affect how they feel? Marketing Intelligence & Planning. 1995; 13(4):16–23.
  • Tilikidou I. Ecologically conscious consumer behaviour: a research project conducted in Thessaloniki, University of Sunderland: Greece; 2001.
  • New S, Green K, Morton B. An analysis of private versus public sector responses to the environmental challenges of the supply chain. Journal of Public Procurement. 2002; 2(1):93–105.
  • Rawat SR. Impact of age and income over green consumer behavior. Indian Journal of Science and Technology. 2015; 8(S4):13–22. DOI: 10.17485/ijst/2015/v8iS4/60349.
  • Wernerfelt B. A resource-based view of the firm. Strategic Management Journal. 1984 Mar; 5(2):171–80.
  • Barney J. Firm resources and sustained competitive advantage. Journal of Management. 1991 Jan; 17(1):99–120.
  • Hafeez K, Zhang YB, Malak N. Determining key capabilities of a firm using the analytic hierarchy process. International Journal of Production Economics. 2002 Jan; 76(1):39–51.
  • Shang KC, Lu CS, Li S. A taxonomy of green supply chain management capability among electronics-related manufacturing firms in Taiwan. Journal of Environmental Management. 2010 Oct, 91(5):1218–26.
  • Granzin KL, Olsen JE. Characterizing participants in activities protecting the environment: a focus on donating, recycling, and conservation behaviors. Journal of Public Policy & Marketing, 1991 Jun; 10(2):1–27.
  • Baldassare M, Katz C. The personal threat of environmental problems as predictor of environmental practices. Environment and Behavior, 1992 Oct, 24(5):602–16.
  • Scott D, Willits FK. Environmental attitudes and behavior a Pennsylvania survey. Environment and Behavior. 1994 Jun; 26(2):239–60.
  • Schlegelmilch BB, Bohlen GM, Diamantopoulos A. The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 1996 Sep; 30(5):35–55.
  • Abstracts of International conference on Global Environment and Its Sustainability: Implications and Strategies (GESIS-2010). Indian Journal of Science and Technology. 2010 Nov; 3(11):1–163. DOI: 10.17485/ijst/2010/ v3i11/56209.
  • Tilikidou I, Delistavrou, A. Pro-environmental purchasing behavior: the inhibiting influence of the materialistic values. Proceedings of the 9th International Conference on Marketing Theory and Applications, Thessaloniki GR, Vol.15, Chicago: IL; 2005. p. 42–9.
  • Peattie K, Crane A. Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal. 2005; 8(4):357–70.
  • Tilikidou I, Adamson I, Sarmaniotis C. The measurement instrument of ecologically conscious consumer behaviour. New Medit. 2002; 1(4):46–53.
  • McDaniel SW, Rylander DH. Strategic green marketing. Journal of Consumer Marketing. 1993 Jan; 10(3):4–10.
  • Fisher C, Bashyal S, Bachman, B. Demographic impacts on environmentally friendly purchase behaviors. Journal of Targeting, Measurement and Analysis for Marketing. 2012; 20(3):172–84.
  • Fransson N, Gärling T. Environmental concern: conceptual definitions, measurement methods, and research findings. Journal of Environmental Psychology. 1999; 19(4):369–82.
  • Shetzer L, Stackman RW, Moore LF. Business-environment attitudes and the new environmental paradigm. The Journal of Environmental Education. 1991; 22(4):14–21.

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.