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The Relationship between Online Academic Credit Bank Learners’ Satisfaction and Demographic Variables

Affiliations

  • Namseoul University, Korea, Republic of

Abstract


Background/Objectives: The purpose of this study is to estimate the causal relationship between online academic credit bank learners’ satisfaction and the demographic variables to understand the credit bank learners and based on this, to provide basic information on establishment of marketing strategies and suggestions for policy. Methods/Statistical Analysis: Ordered Probit model was used for the analysis of satisfaction. The satisfaction items were classified into four categories (quality of educators, curriculum, cost of education, and overall satisfaction). Findings: The status of being married was determined to have positive influence with 1% significance each for quality of educators, curriculum, cost of education, and overall satisfaction. Income was in a significant relationship of influence in regards to satisfaction associated with curriculum, cost of education. Improvements/Applications: In terms of overall satisfaction, educational background and age variables were determined to have a statistically significant relationship of influence.

Keywords

Learner, Online Academic Credit Bank System, Ordered Probit Model, Satisfaction.

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