Total views : 255

A Study on the Communication Behavior About Situation Recognition and Prior Knowledge: Side Effects of Vaccination Based on the Situation Theory


  • Department of Advertising, Hanyang University, Korea


Background/Objectives: This study is conformed to establish an effective public campaign, based on the situation theory. This study is to examine the effect of communication behavior about situation recognitions (problem recognition, constraint recognition, level of involvement) and prior knowledge on safety for side effects on vaccination. Methods/Statistical Analysis: An analysis of survey data were collected from a sample of 124 mothers with the infant child, residing in Seoul in Korea. A total of 124 self-reported questionnaires were collected and used in the final analysis. Findings: The study examined Situation recognition on issue of virus vaccination side-effect appear to have a partly effect on communication behavior. Second, the results proved that communication behavior can be segmented by based on the level knowledge. The results are to predict the communication behavior of the public for side effects of vaccination issue more specifically and propose an effective communication direction.


Constraint Recognition, Level of Involvement, Problem Recognition, Situation Theory, Vaccination

Full Text:

 |  (PDF views: 167)


  • WHO. Ebola Responses Roadmap Situation Report, World Health Organization. Data accessed: 2014: Available from:
  • Brewer NT, Chapman GB, Gibbons FX, Gerrard M, McCaul KD, Weinstein ND. Meta-analysis of the relationship between risk perception and health behavior: the example of vaccination. Health Psychology. 2007; 26(2):136.
  • Burny A, Bruck C, Cleuter Y, Couez D, Deschamps J, Gregoire D, Marbaix G. Bovine leukaemia virus and enzootic bovine leucosis. The Onderstepoort Journal of Veterinary Research. 1985; 52(3):133-44.
  • Kennedy AM, Brown CJ, Gust DA. Vaccine beliefs of parents who oppose compulsory vaccination. Public Health Reports. 2005; 120(3):252.
  • Christman JK, Mendelsohn N, Herzog D, Schneiderman N. Effect of 5-azacytidine on differentiation and DNA methylation in human promyelocyte leukemia cells (HL-60). Cancer Research. 1983; 43(2):763-69.
  • Vrain TC, Wakarchuk DA, Levesqu AC, Hamilton RI. Intraspecific DNA restriction fragment length polymorphism in the Xiphinema americanum group. Fundamental and Applied Nematology. 1992; 15(6):563-73.
  • Grunig JE, Grunig LA. Conceptual differences in public relations and marketing: The case of health-care organizations. Public Relations Review. 1991; 17(3):257-78.
  • Fahrer H, Rentsch HU, Gerber NJ, Beyeler C, Hess CW, Grunig B. Knee effusion and reflex inhibition of the quadriceps. A bar to effective retraining. Journal of Bone and Joint Surgery, British Volume. 1988; 70(4):635-38.
  • Grunig JE. Problem solving and communicative action: A situational theory of problem solving. Journal of Communication. 2011; 61(1):120-49.
  • Raban DR, Rafaeli S. Investigating ownership and the willingness to share information online. Computers in Human Behavior. 2007; 23(5):2367-82.
  • Afifi WA, Morgan SE, Stephenson MT, Morse C, Harrison T, Reichert T, Long SD. Examining the decision to talk with family about organ donation: Applying the theory of motivated information management. Communication Monographs. 2006; 73(2):188-15.
  • Korea Centers for Disease Control and Prevention. Annual report on the notified HIV/AIDS in Korea in. Osong, Chungcheongbuk-do: Korea Centers for Disease Control and Prevention. Data accessed: 2014: Available from: › NCBI › Literature › PubMed Central.
  • Pate AM, Hamilton E. Formal and informal deterrents to domestic violence: The Dade County spouse assault experiment. American Sociological Review. 1992; p. 691-97.
  • Dozier DM. The organizational roles of communications and public relations practitioners. Excellence in public relations and communication management. 1992; p. 327-55.
  • Grunig JE, Grunig LA. Models of public relations and communication. Excellence in public relations and communication management. 1992; p. 285-325.
  • Grunig E, Barner A, Bell M, Claussen M, Dandel M, Dumitrescu D, Leuchte HH. Non-invasive diagnosis of pulmonary hypertension: ESC/ERS Guidelines with Updated Commentary of the Cologne Consensus Conference International Journal of Cardiology. 2011; 154(1):S3-S12.
  • Muinonen U, Suominen T, Valimaki M, Lohrmann C, Peate I. Early adolescents’ HIV-related knowledge, attitudes and behaviour in Finland. International Journal of Nursing Practice. 2002; 8(2):81-88.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.