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A study on User Behaviors for Consulting of Fintech Companies


  • Department of Knowledge Service and Consulting, Hansung University, Korea, Republic of
  • Department of Economics, Hansung University, Korea, Republic of


Background/Objectives: The area that is receiving the most attention today in ICT development is the financial services area. Fintech refers to the convergence of finance and technology and differs from existing electronic finance. Methods/ Statistical Analysis: The present study used the causal analysis method through multiple linear regression analysis as a statistical analysis method. Multiple linear regression analysis has the advantage of analyzing the isolated influence between variables affecting dependent variables. Findings: Different perceptions and responses for dependent variables resulted in the different countries because of the different cultures of users, as well as differences in social perceptions. Thus, companies that aim to enter into the global market via fintech service should establish their entry strategy and customer acquisition and expansion strategy on a country-by-country basis. Application/Improvements: The results of the study are expected to be basic data which will be substantially helpful to multiple small-and medium-sized companies, ventures, and startups that aim to enter into the fintech field.


Consulting, CSR (Corporate Social Responsibility), CSV (Creating Shared Value), Fintech, Financial Technology, PR (Public Relations).

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