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A Study of Nachiyar Koil Lamp Manufacturers- Business Model


  • School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, India


Objectives: The Nachiyar Koil lamp manufacturers are popular for their handcrafted brass lamps. The study is mainly based on the understanding of business model of the lamp manufacturers about their administration, cluster formation revenue formation, production, labor turnover, annual sales, export range, product distribution, borrowings & saving pattern and barriers in the business. The primary data has been collected from 20 lamp manufacturers on all above aspects were collected and analyzed using SPSS software. Methodology: The study has 20 lamp manufacturers chosen by means of simple random sampling method from Nacihyar Koil. The data collected has been analyzed by using the correlation & Regresssion analysis with the help of SPSS software.The analysis includes consumption of raw material, investment, employment opportunities, business administration, exporting, Types of transportation, sales & profit margin, borrowings, license, saving pattern, Bank A/C, Insurance policy of Nachiyar Koil lamp manufacturers. Findings: The study analyse the perspective of business model,lifestyle and growth oppurtunities of Nachiyar koil lamp manufacturers. From the study it is clear that the age of Nachiyar koil lamp manufacturers influence the lifestyle (31.2%), business model & operation 12% and growth opportunity of 10%. Applications/Improvements: The study will be an eye opener for the economist, government officials and social activist in enhancing the welfare measures of Nachiyar koil lamp mannufacturers.


Growth Oppurtunities, Lamp Manufacturer, Life Style, Revenue Production.

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